Present care by the problem, not by the technique
In the Product or Service cards, prefer titles like “Back and spine pain”, “Back to sport after an injury”, “Pilates for first-timers” over just “postural reeducation” or “manual therapy”. In the description, explain in one sentence what happens in a session. Avoid any promise of a cure or a number of sessions; talk about what you do, not about the outcome, and follow your professional board’s rules.
What people need to know before the evaluation
Use a List with what to bring and wear: comfortable clothes, scans and reports if they have them, medication they take. Whether treatment needs a doctor’s referral or not, say so plainly in a Text tool, because it is the question that comes up most. Then explain the evaluation: a conversation, movement tests and, only after that, a proposed plan. People who understand the process miss fewer visits.
The complaint arrives before the patient
In the Form, ask where it hurts, for how long, what makes it worse, whether they had surgery, whether they have a scan. Up to 20 questions fit, but five or six are enough. Answers reach you in Configure, so you open the evaluation already knowing the subject. After the form comes the Agenda: set 45 or 60 minute slots for evaluations and open only the days you work.
Home visits and the studio
If you work in both places, say so in a Highlights card and keep the Address with map for the studio. For home visits, list the neighborhoods you cover and use the WhatsApp button with a ready message such as “I’d like to know if you come to my neighborhood”. A Gallery of the studio, with equipment and rooms, helps anyone nervous about starting.